DOWNY
![](https://freight.cargo.site/t/original/i/ecef92b0c9e670b1a18623019e7b63d1f2e552309a463bdab68a4b1dcd481d6f/Downy_3.jpg)
![](https://freight.cargo.site/t/original/i/02850b8c5a1b3690834463bd1645ccb3a59eeb3b6e24923ff791325eb944937e/Downy-Zaida_9.jpg)
![](https://freight.cargo.site/t/original/i/3ccf1f2d853d4327896de217843d4ed8ecb1eada0af64c3ed0e55c98b7cec8ba/Downy_02.jpg)
We collaborated with Digitas on these heartfelt campaigns for Downy, including the viral hit #hugmore, which was chosen as "Ad of the Day" by Adweek. Our series, Beyond The Fabric, featured stories from creators who use fabric to do amazing things.
Client: Downy
Agency: Digitas
Director: Galen Summer
Prod. Company: Public Record
Agency: Digitas
Director: Galen Summer
Prod. Company: Public Record
THE FILMS
Downy “#hugmore”
Downy “Beyond The Fabric: Zaida”
Downy “Beyond The Fabric: Jennifer”
Downy “Beyond The Fabric: Erin