DOWNY
We collaborated with Digitas on these heartfelt campaigns for Downy, including the viral hit #hugmore, which was chosen as "Ad of the Day" by Adweek. Our series, Beyond The Fabric, featured stories from creators who use fabric to do amazing things.
Client: Downy
Agency: Digitas
Director: Galen Summer
Prod. Company: Public Record
Agency: Digitas
Director: Galen Summer
Prod. Company: Public Record
THE FILMS
Downy “#hugmore”
Downy “Beyond The Fabric: Zaida”
Downy “Beyond The Fabric: Jennifer”
Downy “Beyond The Fabric: Erin